Wagering operator UBET is getting behind its charity partner Prostate Cancer Foundation of Australia (PCFA) during the month of September with a range of Big Aussie Barbies and a huge #getchecked push.
September marks International Prostate Cancer Awareness Month and as a proud partner of PCFA, UBET will be hosting Big Aussie Barbies in its offices, while also pushing the awareness message through its social media and owned channels.
UBET COO Brendan Parnell said in addition to its financial support of PCFA, UBET also provided an ideal platform for the body to raise awareness.
“Through our interactive screens in store, our digital properties and Radio TAB, as a brand we communicate with large numbers of men every day,” Mr Parnell said.
“As a business which derives most of our income from the racing industry, we are proud to support the jockeys, who play perhaps the most important role in putting the product on every week,” he said.
“At this time of year, it provides a great vehicle for a charity like the PCFA to get its messages out to members of the community, particularly around men remembering to talk to their doctor about getting checked.
“We are proud to be partnering with PCFA to raise awareness of men’s health issues, particularly prostate cancer, and we are pleased help through funding and awareness to continue their great work.”
The partnership was announced in June with UBET committing $100,000 to PCFA, which was also the charity partner of the 50:50 Raffle during the Brisbane Winter Racing Carnival.
“The 50:50 Raffle during the winter carnival proved to be a huge success with the highest per customer investment in the raffle’s history,” Mr Parnell said.
“We are always looking for new ways to support the PCFA and I would encourage all of our customers, retailers and staff to do their bit to support a cause that affects many families in the racing and sports industry.”
PCFA CEO, Associate Professor Anthony Lowe said that the support of UBET would be invaluable in helping to reach men with this vital health message.
“Many people are surprised to learn that prostate cancer kills more Australian men than breast cancer kills women. Prostate cancer is a very serious health issue.
Through the support and networks of partners like UBET we are able to reach a much larger audience with this message. PCFA is incredibly grateful to UBET for this support in the fight against prostate cancer.”
PCFA’s aim is for every man to know about the importance of talking to his doctor about testing for prostate cancer from age 50, or 40 if there is a family history of prostate cancer.