Australia’s largest non-casino gambling group’s wagering arm, UBET (formerly TOTE Tasmania), has given Tasmanian punters another reason to cheer after it opened Tasmania’s first UBET outlet – the new look TOTE - in Moonah today.
Officially opened by Tasmanian Treasurer, the Hon. Peter Gutwein, the new sports and race betting outlet, only the second in Australia, brings a high-tech and socially engaging concept to Tasmania.
The move comes following the national rebranding of Tatts Group’s Tasmanian wagering business from the TOTE to UBET in April.
Tatts Group, also the operator of retail TABs in Queensland, South Australia and the Northern Territory acquired TOTE Tasmania in 2012. TOTE and its sister operations in those states now form part of UBET, Australia’s largest retail wagering network by geographic reach, with more than 1,200 locations across the country, generating sales in excess of $3.5 billion and employing – directly and indirectly - more than 3,000 people.
The new Moonah UBET outlet is a dramatic change from the old ‘TOTE’ model, with cutting edge video wall technology, sound canopies to provide directional audio as well as sports stadium seating, bringing to life the concept billed as ‘your home arena’.
UBET Chief Operating Officer, Barrie Fletton said that the transformation from the TOTE of yesteryear to UBET wasn’t just about a new lick of paint on the front door.
“UBET is more than just a new name, it is a complete business transformation process. We have launched an all-new digital offering including mobile apps and website, greater range of products and services, new partnerships and have recruited some of Australia’s sporting elite as our ambassadors,” Mr Fletton said.
“Our customers are at the heart of everything we do, which is why we have designed a fully-immersive experience, second only to being at the game or at the track.
Robbie Cooke, Managing Director of Tatts Group, the parent company that owns and operates both UBET and Tatts lotteries in Tasmania, said the opening of the Moonah UBET outlet represented a significant investment by the Group in Tasmania. “If the concept works here and if operating conditions remain favourable then we have plans to significantly invest in our Tasmanian operations,” Mr Cooke said.
“With a 100-year history in the state, Tasmania is part of our DNA, which is why it was so important for one of our first UBET outlets to be located here.
“Tasmania is a great state to do business in. The operating environment here has allowed us to invest in the state, create jobs, and do our part in growing the economy. We look forward to this approach continuing under the stewardship of the Treasurer and Premier as do the hundreds of small businesses and hotels in Tasmania that rely on our products and services.”
The Treasurer, the Hon. Peter Gutwein said Tatts Group and UBET should be congratulated for taking the important step of investing in the state, an action that clearly represents a vote of confidence in the Tasmanian economy from Australia’s largest wagering, lotteries and gaming company.
“This investment in Tasmania by Tatts Group and UBET shows that Tasmania is a great place to do business. Not only is Tatts supporting jobs through its retail renewal plan, but it, along with the government are also two of the largest contributors to the State’s racing industry, which in turn supports thousands of jobs itself,” he said.