Melbourne City FC has secured UBET as a Major Partner for the Hyundai A-League 2015/16 season.
The one year deal positions UBET as the Official Betting and a Major Partner for the club, offering a number of benefits including digital integration, signage and exclusive experiential opportunities.
The partnership will provide a platform for driving awareness of UBET in Victoria as the brand looks to build a national profile, as well as help position itself as a wagering provider of choice in Australia.
The announcement comes as UBET launches their new national brand this week.
UBET Brand General Manager, Penny Glasson said; “Football is the fastest growing sport from a wagering perspective and Melbourne City represents a very strong partnership opportunity given their growing strength as a team and fan base within the A-League,” Ms Glasson said.
“Traditionally under our old brands, we have taken a home-state approach to our partnerships. Under UBET, we are launching a national identity and aim to provide a thrilling punting experience across the country. Partnering with Melbourne City will help us achieve that through brand integration and fan engagement opportunities.”
The partnership marries perfectly to UBET’s core brand values, “for the thrill of it”, providing UBET customers with thrilling money can’t buy experiences.
Chief Executive Officer of Melbourne City Football Club, Scott Munn, said; “We are proud to welcome UBET as our newest major partner at Melbourne City FC and are looking forward to working closely with them on a number of exciting opportunities for the 2015-16 season,” Munn said.
UBET, the wagering subsidiary of TattsGroup and formally known as TattsBet, announced the partnership as part of their re-brand which will launch nationally on Thursday 30 April, 2015.
The re-brand is a monumental change for the wagering business as it undergoes a transformation to reclaim its leadership position as one of Australia’s leading wagering companies.
UBET also announced partnerships with Port Adelaide Football Club and V8 Supercars as part of the launch.